Ajithkumar Dhevarajan
A customer-focused Product Manager with over 7 years of experience in building user-first digital products.
Education
London Business School
Master of Business Administration (MBA)
International Exchange
Completed a digital engagement project for HSBC in analyzing customer behavioral insights using data analysis and recommended strategic choice architectures for implementation
Member of the behavioral insight lab at London Business School, helped in conducting analytical research
The Chinese University of Hong Kong
Master of Business Administration (MBA)
Elected as the Vice President of the Consulting Club and as the Vice President of the CSR Conference Committee at CUHK Business School, responsible for hosting Asia’s largest student-led CSR conference
Completed a situation analysis project on corporate strategy for Huawei and recommended the weak signals to position the target market strategy
Media Mentions
Anna University
Bachelor of Engineering
Mechanical Engineering
Headed a five-member team in Manthan, a national-level competition to solve critical challenges in India, and was facilitated as one of the top 30 teams among 8750 submissions across India
Captained intra-department university soccer team and won the championship trophy
Work Experience
Joined Thomson Reuters as a Product Manager - News Production, building editorial capabilities by leveraging AI thereby improving the news coverage at speed and accuracy.
As a Product Manager in the Royal Bank of Canada's Investor Services group, I spearheaded data and analytical initiatives, driving the strategic vision for the Data Management Office. I primarily collaborated with cross-functional stakeholders to enhance data and analytics capabilities and support overall P&L targets.
Demonstrated expertise in developing comprehensive scorecards, which are advanced data analytical dashboards, to assess and elevate business performance. My focus on productivity, capacity planning, and efficiency has yielded measurable improvements, contributing to the group's competitive positioning and operational excellence.
As a Growth Product Manager at The Hindu Group, I am responsible for managing a 1+ Million dollar portfolio, primarily spearheading the digital subscription growth across our news products such as The Hindu and The Hindu BusinessLine.
Also, I'm representing South Asia in the International News Media Association's Young Professional committee, selecting 30-under-30 top performers across the globe and providing them with a platform to exchange and learn new ideas.
Media Mentions
Ajithkumar Dhevarajan Of The Hindu Among Four New Members For INMA Young Professionals Committee
INMA announces 4 new members for its Young Professionals Committee
Joined Claylife Consultants, a boutique management consulting firm with a team of 15, building strategic capabilities across business functions from scratch, predominantly focussing on advising clients on B2B and B2C digital growth strategies
As a Middleware engineer at Infosys Limited, India's second-largest IT service provider, I was responsible for managing 60 applications operating on 1200 servers. Managing the backend infrastructure of a Fortune 50 client operating in the both B2B and B2C space
Articles written on Subscription Landscape
Digital Subscriptions
Digital News Subscriptions: An Indian context
A Publisher's competition is always the people's free mindset, so here are the top 3 learnings that could potentially help other publications.
Digital Subscriptions
2020: A year that changed the Digital News Subscription business forever!
For News Media organizations, Digital Subscription revenue is no longer a nice-to-have feature but is a need-to-have feature.
Digital Subscriptions
The Dawn of Digital News Subscription in India
As India's Independence Day nears, let me take you back to August 15, 1947, when The Hindu cost 2 Annas (12.5 paise or ₹0.125) for a physical copy. Today, it costs ₹5/Day for a physical copy and ₹3.5/Day for a digital copy.
